Why I price the way I do.
Every tier on my pricing page says the same thing: from inquire. I know that annoys people who want a number before a conversation. Here's why I do it anyway.
A menu price assumes a menu project
A landing page for a hair studio with a booking form and a landing page for a fintech with three integrations, legal review, and a compliance checklist are not the same product. They're not even the same species. Any studio that quotes both at the same flat rate is either overcharging the first client or about to do a very sloppy job for the second one.
A fixed price list doesn't make pricing honest. It makes it lazy.
What actually drives the number
- Scope — pages, sections, states, and how much of it is genuinely custom.
- Content — whether copy and imagery exist, or whether we're creating them from nothing.
- Integrations — booking, payments, CRM, email — every connected system is real engineering, not a checkbox.
- Motion and 3D — the difference between a page that works and a page that performs.
- Timeline — rush work costs more because something else moves to make room.
What you get in exchange for one phone call
A fixed quote, in writing, that doesn't move unless the scope does. No hourly meter running while I "explore directions." No surprise invoice because your project turned out to be harder than my price list assumed. I take the risk of estimating correctly — that's my job, not yours.
The part nobody says out loud
Cheap web work is the most expensive thing you can buy. You pay for it twice: once at the invoice, and again when you hire someone to redo it. I'd rather lose a project to an honest number than win it with a fake one.
— Allie
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